Maintaining a fashion blog is the perfect way to share your perspective on the fashion industry, trends, designers, style, brands, and collections with the world, while earning the status of a fashion expert and achieving financial independence.
A fashion blogger, who is that?
A fashion blogger publishes articles, notes, photos and videos on the topic of the fashion industry. For example, he talks about styles, shares successful clothing combinations, makes reviews of collections, highlights trends, and posts interviews with designers. Visiting fashion shows and parties, reading books on the topic and articles in trade publications, and meeting and communicating with people in the industry help you keep a fashion blog. Personal websites, Youtube feeds, Instagram and other social media accounts become platforms for publications.
In a previously published article on the link we talked about the peculiarities of such work and how to become a successful fashion blogger. Today we will share tips on naming, choosing a niche, monetization recommendations, ideas for content, and ways to stand out from the competition.
How to choose a niche for a blog?
The first step in a new endeavor is choosing a niche, i.e. you have to figure out what you want to blog about, what content to publish. Brainstorming will help to answer the questions:
- Your future blog in three words?
- Who is your ideal reader? Where does he live, what is he interested in, how old is he?
- What does the blog offer your target audience?
- What area are you strong in?
- Are there any fashion bloggers or Influencers you admire?
Next, do your research to find out what competitors you have and how they operate. By analyzing other people’s blogs and answering your own questions, it will be easier for you to figure out how to stand out and find a unique niche – theme, pitch style, content, design.
How to choose a good title?
Based on your topic of choice, go in search of a suitable name. It is worth choosing a name that is not difficult to pronounce and carries a lot of meaning. Worthy names are Sea of Shoes, A Beautiful Mess. Many people turn to various neologisms from the words fashion and style. There’s no need for that, especially since such variants are too banal. If you intend to share a subjective opinion and seek to create a personal brand, consider adding your first and/or last name to the title.
Where to create a fashion blog?
Successful fashion bloggers know where to create a blog. The top recommendations are free platforms and social media, including Blogger, Livejournal, Tumblr, Instagram, YouTube, Facebook, plus WordPress, Joomla and Squarespace templates. Once you get recognition from readers/subscribers and start earning money from your blog, it’s worth considering building your own website from scratch.
How to design a blog?
Giving advice on how to create a fancy blog, it’s impossible to avoid the topic of design. We’re talking about a website, not social media pages. Think about the organization of the space of the blog. All the important sections should be placed in a prominent place at the top of the page, or highlight the color. Give preference to a simple design, the main thing in the blog – the content. Nothing should distract attention from the content of articles and videos. Overcrowded with visual elements pages have a negative impact on the perception of information, it’s easy to get tired of them. The high-speed Internet tempts fashion bloggers to place photo and video sliders on the home page, mercilessly devouring user traffic. Are you sure readers will want to waste time and gigabytes downloading excessive content?
What to write about?
Content on a blog is king. You’ve chosen a unique niche that will help set you apart from the competition. Think through the main topics you’re going to cover. Don’t take on everything at once, such as reviewing magazine shoots and publishing translations of news from industry sites like BOF. Decide on the main theme of the blog, for example, you can become an expert on boots, to discuss the shortcomings of the organization of Fashion Weeks, to talk about the salaries in the industry, to share interviews with experts, to publish reviews of the creative studios of designers.
Not all of the reference blogs stand out with exclusive content, some rely on design techniques or presentation of material. For example, WhoWhatWear publishes collages with images of people and prices for these outfits, and Fashion Gone Rogue created a special section with editors.
