Discover celebrity style secrets. People love to follow celebrities and want to dress like them, so they spend long hours on the pages of fashion blogs in search of interesting information.
Give preference to images with clothes at affordable prices. If you want to inspire people with your own style and fashion vision, get closer to your readers/subscribers. Using affordable brands in your clothing images will allow them to identify with you.
DIY (do-it-yourself) projects are always popular.
Share your unique take on fashion with the world. Fashion bloggers have embraced the theme of fashion shows and glamorous parties. While everyone is discussing the designers’ collections presented at Paris Fashion Week, work on a piece about the extravagant looks of the public who came to the show.
Make a video. This doesn’t just apply to fashion blogs on Instagram and Youtube. Video content opens up a lot of possibilities. The format is convenient for readers/viewers because it frees them from the need to read and is distinctive. Shoot a review of your favorite brand’s new collection, walk around the city’s showrooms with your camera, show some stylish looks.
Meet the designers. Rare bloggers bring this idea to life. Make acquaintances with designers, interview them, talk about their work and collections. Include exclusive photos and videos of the process of creating the next thing.
Take quality photos. Texts are important, but many people flip through articles looking for a visual that hooks and answers questions. Use different locations and backgrounds to diversify your content. Don’t forget high quality sources and photo processing.
Regular publications. Researching your competitors will help you understand your publishing trends. In fact, if you want to attract more readers or viewers, aim for frequent additions to your blog. The more actively you publish content, the higher your traffic. According to Hubspot, blogs that posted 11 or more articles per month received twice as much traffic as sites posting just 1-2 posts/videos. The regularity of content updates leads to search engines identifying your site as active and relevant.
Interesting publication ideas for a fashion blog
Article listings
Readers love this kind of format, but the Internet is flooded with monotonous picks that differ from each other on a couple of points. It’s important to make unique content. For example, when making your own list of extraordinary designers of the 20th century, share your personal opinion with your readers. The rankings should reflect your vision. Lists and tops capture the attention of readers/subscribers if they reflect a unique perspective and expert approach.
Practical Guidelines.
With a good understanding of a particular topic, you can share your expertise and create practical guides for readers: how to put together a basic closet, how to get in the crosshairs of street style photographers, etc.
Interview
We’ve already talked about the value of publishing interviews. Don’t limit yourself to talking to designers. Interview fashion industry professionals (buyers, photographers, marketers, CEOs, models), fashion connoisseurs, loyal brand fans, etc.
Reviews
Don’t forget about the opportunity to earn and popularize the blog through reviews of brand collections or showroom assortments.
News
People are hungry for news. The competition in this area is high. A fashion blogger should share news from primary sources, complete with personal commentary and opinion.
Personal experience
Why not talk about your experiences? Share with readers the story of your love for the fashion industry, write about your first steps in the blogosphere, tell about interesting cases from your life. Personal articles bring the author closer to the audience and make it interesting to follow.
Exposing myths.
The fashion industry is full of myths. You can get into the business of debunking them. Are models really stupid and is Anna Wintour the devil? Is a designer a creative profession? Do editors do nothing but go from one party to another?
