Probably all of you have been on a casino website before, and some of it had to be pretty bad. The reason for this is simple: people want to make money, but they don’t know what kind of website they should create. In the end, they settle on something that doesn’t look too fancy or isn’t too complicated, but their efforts are in vain if only because the user experience is almost always bad.
In addition to this came the fear of getting caught by law enforcement agencies which really put a damper on making decent online casinos. Let’s face it; all websites used to be considered shady at best considering there was no proper way for players to verify how legitimate the game was. There were no certificates or anything and all the player had was a word from the casino that their games were fair and that they wouldn’t take their deposited funds.
The first step
However, we’re now in 2021 and things have changed. First of all, we have many certificate providers who provide certifications to both casinos as well as software providers. So as long as you make sure to integrate these certificates into your website (more on this later), you can rest at ease knowing your players will be safe from scam casinos and other such issues. But what does this mean for those who want to create their own online casino website?
The first thing I would like everyone to keep in mind is to try and stick with HTML 5 if possible since it’s very versatile and unlike Flash which is muchmore limited. Next, keep the design of your site simple. A good casino website shouldn’t be too fancy or contain tons of elements that are unnecessary to gameplay. We know it’s hard not to get carried away with all the potential, but you’ll soon see how everything can be done without having to make everything look flashy and overly complicated.
The second step
The color scheme for your casino should stick to dark colors since these are known to encourage more visits than light-colored sites (on average). I would recommend using blue or black as your primary colors while making sure that every element on the page is easy to see and read. Fresh Casino Germany games tend to require players’ full attention so there’s no point in creating a cluttered design which will probably scare themaway.On the main page of your casino website, I would recommend including a menu with all the pages categorized as well as some sort of special offer. This could be anything from a new player promotion to a reload bonus or even a high roller exclusive one. Why is this important? If you want to create an online casino that players will return to, then giving them something they can’t refuse right on your home page is probably going to do the trick.
Remember, people who play at casinos are usually more oriented towards bonuses and rewards than those who go about searching for games on their own accord. So you really have to keep this in mind when setting up your promotional campaign since it’s very likely that this will lead not only to more conversions but also to more loyal and happy customers.
Once players decide they want to try your casino games, the next thing you need is a well-designed lobby area which will allow them to conduct their business without any problems. I would recommend using intuitive navigation with drop down menus for all the major elements such as banking options, currencies and promotions available on site. This way players won’t have any issues finding what they’re looking for and in case there is something missing (which shouldn’t happen), they’ll be able to contact your support team about it directly from this page.While we’re on the subject of support (and trust me; players will need it considering how easy it is to make mistakes when betting online) make sure you provide ways through which they can contact you. This means different chat options as well as a contact form which is important considering many countries don’t allow players to receive phone calls from casinos since this could lead to a number of issues. The last thing you want is for your casino to lose its license because of an oversight like this!
The third step
Another element I would recommend adding on your online casino website is a FAQ section. Remember, people who play are usually less experienced than those who go there in person so making sure they can find answers to their most common questions without having to write an email or call the support team will save you time and money in the long run.
Now we come to the most important part: the games themselves. You should make sure to include both popular and unique casino games on your website, but be careful with this since one bad game can ruin everything you’ve created up until now. However, if you take care of this as well as other aspects such as safety and legalities then there’s really no way for your site to fail!
I hope that by now everyone has a clear idea of what it takes to create an online casino website. It isn’t just about creating a flashy looking page, but making sure that gameplay is smooth and simple while also taking care of all other little details which will take your visitors’ experience from good to great! The bottom line is this: if you build it, they will come!
