Everyone is well aware of the high popularity of websites with video among Internet users. Such sites, despite the high competition, are quickly promoted. And within a few months of work, you will be able to attract good traffic, which will constantly increase. However, you should be aware of the subtleties of creating a video site.
Before you create a project like this, think carefully about why you need it. Remember that hosting will cost you much more than when you create a satellite site or a simple project. Although you can always use ready-made videos from “Facebook” or “YouTube”, which are inserted into the site using code. If necessary, you can close them from being indexed by search engines. Think about how you are going to make money from your video site, are you ready to create your own videos or will you use ready-made ones, which can also attract visitors if you do it right.
Today, almost every site uses videos because it’s convenient, search engines and site users like it. Many make money from their YouTube channels by creating their own videos. But what are the peculiarities of creating a video site?
Newcomers in this business, catching fire of this idea, first of all think, what is the best engine to choose. Some stops at DLE, while others are more experienced know that there are more adapted for the creation of a video site engine. Take for example the same PHP Melody. These engines look very nice, have a lot of options. They are easy to use, since the keywords can parse video from popular video resources such as MTV, YouTube, etc. The database can be imported very easily, so the best solution is to use a ready-made engine designed for the video site. Here’s just to understand that almost all of them are paid, and those that are distributed freely, have much poorer functionality.
The benefits of selling videos on the site
- According to statistics 65% of visitors who come to the page will watch the video.
- The video format allows you to convey a lot of information in a minimal amount of time.
- The average duration of a video is 1 minute, which is how long the average user can focus their attention.
- During this time you can tell about your offer in the video, indicate special conditions and make accents on the main benefits.
- Half of the users don’t leave the site for 3 minutes after watching the video, analyzing the special terms.
- Up to 35% of users can subscribe to the mailing list or register on the website after watching the video.
- Profit growth from 30%.
As you can see, in addition to creating a website with videos (movies, clips, video lessons, etc.), you can effectively use videos in your business, that is, on the sales pages. That said, it’s a good idea to know the ins and outs of creating it, but that’s another topic.
What kind of business is a selling video suitable for?
- Commercial organizations – for advertising their goods.
- Startups – for introducing your profitable offers to the target audience.
- Television companies – a video catalog of services.
- Complex technical services, services and products – allows you to explain clearly.
- Financial organizations – creates prestige and image.
- Medical institutions – creates customer confidence.
- For training centers – a detailed presentation of products.
- Other types of business – for presentations, announcements and direct sales.
Video is widespread on the world wide web. If you decide to engage in the creation of websites with videos, you have every chance of success.
